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Q: I started a home based business called CUSTOM ERRANDS and it is basically doing errands for people. From grocery to cleaning. Anything they want but it is not working at all. I promote it by door to door advertising, papers for the seniors and word of mouth. People say it is a good idea but no one is biting. Got calls but no jobs. Help!!! HELP

A: Congratulations on starting a much-needed service because of our present hectic lifestyles.
 

Here are some tips that I hope you will find helpful:

Errand and/or concierge services are VERY much in demand these days but you need clients who see the value in your service business. Clients usually include dual-income professionals, and/or CEOs who are too busy to carry-out everyday chores.

Thus, you should do more market research to reach customers that need your services and are willing to pay for it.

For example, one woman tried, unsuccessfully to get customers from her area because the population had little extra money to spend for an errand/delivery service. After doing additional research, this woman found potential customers in a nearby town ten miles away, that was the county seat and had a more affluent population. She charged for her mileage.

Rob Spina who ran a successful errand service with his wife for a number of years says his customers came from both upper- and middle-income families. He says generally people are working more weekly hours and would rather spend their “off hours,” relaxing or being involved in other pastimes than doing tedious chores. “It’s one of those perfect little businesses you can easily start up on your own, with low overhead and investment...out of your home,” says Spina.

For More Information:

*Book: How to Start an Errand Service, 1996 by Rob Spina http://www.legacymarketing.net/

*American Errand Runners Organization & personal assistant information Web site. http://www.errandinfo.com/

You might try some low-cost publicity methods like writing a press release announcing the launch of your business; or let the press know if you help donate some errand hours to a nonprofit organization. You might also "join forces" with other home-business entrepreneurs for joint advertising and for mutual referrals.

You may also need to narrow your focus a bit and specialize...delivery of meals; pet transportation to vet or grooming appointments; package deliveries for small or home-based business owners.

I hope these ideas are helpful. Please keep us posted on your entrepreneurial journey!


101 Best Wishes for Entrepreneurial Success!!

Priscilla Y. Huff
Author of 101 Best Home-Based Businesses for Women, 3rd ed., and The Self-Employed Woman’s Guide to Launching a Home-Based Business. She also sells start-up information (resources and articles) for over 100 home-small business ideas. Contact her at BestBiz4Me@earthlink.net for more information.

Q: I have done motivational speaking on the topic of parenting, are there any home based business I could look into that would provide opportunities to use these skills?
Thank you,
Darlene

A: Hello, thank you for your questions  Here are some suggestions:

1) One suggestion is continue your speaking engagements, but as a professional, and getting paid for it. Professional speakers most often are experts with college degrees in their field: i.e. in your case, for example, a child psychologist, psychiatrist, therapist, counselor, educator, or other professionals who specialize in children’s needs. Many have also written a book or are a syndicated columnist and/or have a CD on their topic and related Web site and base their talks on these.

Some Suggested Resources (from my book, Make Your Business Survive and Thrive!)
Association:
*National Speakers Association - www.nsaspeaker.org/ - worldwide chapters
Books:
*101 Secrets of Highly Effective Speakers by Caryl Rae Krannich
*Speak and Grow Rich, rev. ed. by Dottie Walters  & Lily Walters

2) Another suggestion is to become a child/teen behavioral consultant or parenting coach.  Again, with both of these professions, you should have the background, experience, and credentials that will qualify you to give advice to parents, grandparents, or others needing your advice.

Some Suggested Resources:
Book:
*The Business of Consulting: The Basics and Beyond by Elaine Biech, Jossey-Bass Publishers

+Web site
* www.comprehensivecoachingu.com - Online professional coaching program.

            Business experts advise new entrepreneurs to search for a “niche” market: potential clients or customers whose needs are not being met, so you might look to specialize in children of certain ages or situations or behaviors. For example, one parenting expert specializes in helping parents of “blended” families (those divorced and remarried, with children of both spouses), and has a question-answer column in major newspapers.

If you have any other questions, please feel free to contact me again; and/or to keep me posted on your entrepreneurial progress



101 Best Wishes for Entrepreneurial Success!!

Priscilla Y. Huff
Author of 101 Best Home-Based Businesses for Women, 3rd ed., and The Self-Employed Woman’s Guide to Launching a Home-Based Business. She also sells start-up information (resources and articles) for over 100 home-small business ideas. Contact her at BestBiz4Me@earthlink.net for more information.

Q: I am wanting to start a work at home business. My work experience is in supervision and management of a distribution center and recruiting and staffing for a staffing agency which includes on site supervision. Both of these jobs include interviewing applicants and conducting reference checks and criminal background check. Can you suggest a business that would match these skills to work at home?
Thank you,
Jackie

A: With your business management and personnel experience, you could start a B2B (business-to-business) venture related to the industries and companies with whom you are familiar.

Here are some business ideas:

Specialized Staff Training & Development Consultant ~ Experts in this service business, advise companies how to integrate temporary, dislocated, or older workers; welfare recipients, and people with disabilities successfully into the workforce. You could subcontract your services to distribution companies to train employees to work in distribution centers; or instruct business owners in this industry in how to retain a quality and dependable workforce that enable them to maintain and improve their economic competitiveness. In your B2B services, you could also offer all types of businesses to conduct reference and background checks for possible employees.

Professional Consultant ~ Many persons who have experience, expertise and/or the credentials in a specific profession or industry often consider becoming a consultant. Based on your work experiences and own training, you could offer to analyze and problem-solve for owners of distribution centers to help them improve their efficiency and operations. Write articles and conduct workshops to increase your visibility and establish yourself as an expert.

Suggested resources:
 *The Business of Consulting: The Basics and Beyond by Elaine Biech, Jossey-Bass Publishers
 *Start and Run a Consulting Business by Douglas A. Gray.
 *http://www.distributiongroup.com/about.php - Industry publication

Internet Technologist Recruiter ~ You could become an Internet Technologist Recruiter who assists businesses in supplying the ongoing need for Internet technology workers. A couple of resources (please remember that professional organizations are primarily networking and advocate groups, and do not have startup business information):

 *The Association for Internet Recruiting (AIRs) – The Recruiters Network www.recruitersnetwork.com - a free resource and information association for human resource professionals, recruiters and hiring managers.
 *E-book - The Internet Recruitment Training Manual by Shannan Hearne www.booklocker.com/bookpages/shannathearne01.html

No matter which home business you consider, you want to make sure there is an existing market for your idea. Talk to business owners and managers in the industries that interest you to see what type of services they need most. Your best clients could be new businesses just starting out; or those companies that have downsized recently, but still need those services you can provide.

I suggest that you also visit local offices of Women’s Business Development Center www.onlinewbc.gov or a Small Business Development Center www.sba.gov/SBDC or a local chapter of SCORE www.score.org for free or low-cost business counseling and advice (visit these web sites to find offices nearest to you).

101 Best Wishes for Entrepreneurial Success!!

Priscilla Y. Huff
Author of 101 Best Home-Based Businesses for Women, 3rd ed., and The Self-Employed Woman’s Guide to Launching a Home-Based Business. She also sells start-up information (resources and articles) for over 100 home-small business ideas. Contact her at BestBiz4Me@earthlink.net for more information.

Q: I'm interested in children fashion business. I have several contacts of suppliers overseas. I've sent sales letters to potential retailers, but there isn't any significant response. What is the better way to market this product line?

A: From what I gather from your question, you wish to import clothing into the U. S. (If I have misinterpreted your intent, please correct me). Here are some resources for you to investigate:

FEDERAL

Because of the U. S. growing trade deficient there is more support for U. S. companies who wish to export, rather than import good; however, you can find help for both importing and exporting at the U. S. Small Business Development Centers (SBDCs) that are located around the U. S. and its territories. Some of the SBDCs are designated export-import centers with business experts to help guide you through the entire process of doing business with other countries. To locate a SBDC nearest to you, search the following site: www.sba.gov/SBDC.

Also available locally are offices of SCORE. SCORE Program: Members of the Service Corps of Retired Executives, many with years of practical experience in international trade, provide one-on-one assistance. Specialists assist small firms in evaluating export potential and strengthening domestic operations by identifying financial, managerial, or technical problems. Find a SCORE office by searching the site www.SCORE.org.


Several years ago the U. S. Small Business Administration (SBA) also launched a new Web site: The new Web site at www.AssessYourInternationalRisk.org, designed to provide small businesses with information that will help them determine what insurable exposures they may encounter in doing business overseas. These can range from credit and liability risks with unknown customers to workers' compensation laws, which can vary widely.

The Trade Information Center (TIC) < www.export.gov/TIC > 1-800-USA-TRAD(E) first stop for companies seeking export assistance and directs them to U. S. Export Assistance Centers located across the U. S. < www.sba.gov/oit/export/useac.html >. TIC is part of <www.Export.gov >, the portal to all export-related assistance and market information offered by the federal government.

OTHER

Local: Check with a Chamber of Commerce, city or town offices, or your county's economic development arm to see if local trade offices or councils exist.

State: Contact your state or (or Canadian province) for offices of international trade assistance or an export network.

ADDITIONAL TIPS--Marketing:


If you are considering an international trade venture, here are some fundamentals offered by U. S. international trade experts:

Preliminary Research: A small business owner should analyze what is unique about your clothing line. To compete against large companies that are the major clothing importers, you will have to differentiate what will be unique about the clothing you are importing Is it pricing? quality? a unique niche? all of these?

Market Research: Which U. S. markets offer the most profit potential? You can find this out by writing a business plan. SCORE staff will help you write one for free. This is the MOST IMPORTANT part of your plan, finding the right markets. That depends on the potential customers that will be wearing your clothing---their age, gender, income level, buying power, cultural aspects and so on. Once this is determined, then you will have to find outlets that serve (sell to) your ideal market or customers and what their policies are in buying from you and overseas markets. If feasible, you may have to take samples to these outlets. You may try some test-marketing first at trade shows, or hold your own local fashion show.

In summary, find out WHO wants to buy these clothes first; and then how you will get the clothing into their hands via small boutiques or shops; or open an online Web site. Once you have determined who your market is, then send out press releases to the Web sites and media that reach these potential customers. It may take as long as a year to do your market research, write a business plan, and find outlets for your clothing, but statistics show that a business' success relates directly to the amount of preliminary research an entrepreneur does BEFORE they start a venture.

SUGGESTED RESOURCES FOR MORE INFORMATION

Books
*Import/Export: How to Get Started in International Trade, 3rd ed. by Carl A. Nelson.
*The Business of Fashion: Designing, Manufacturing, and Marketing by Leslie Davis Burns and Nancy O. Bryant.
* Fashion Entrepreneurship: Retail Business Planning by Michele Granger & Tina Sterling.
Finding those niche outlets to sell your clothing is what will bring you success. Please feel free to contact me if you have additional questions.

101 Best Wishes for Entrepreneurial Success!!

Priscilla Y. Huff
Author of 101 Best Home-Based Businesses for Women, 3rd ed., and The Self-Employed Woman’s Guide to Launching a Home-Based Business. She also sells start-up information (resources and articles) for over 100 home-small business ideas. Contact her at BestBiz4Me@earthlink.net for more information.

Q: I know exactly what I want to do, I just don't know how to get it started. I want to do data entry at home for other businesses. I have years of experience but I just don't know where to start. Any help would be greatly appreciated.

A: Good morning

I'm Diana Ennen of Virtual Word Publishing and I've been working at home since 1985 doing word processing, virtual assisting and most recently publicity. I've also written numerous books on same.

The good news -- YOU have no idea how many clients are out there looking for help in this area. And every year it just gets better and better as more and more businesses realize the benefits we provide by helping them get their work done on an "as needed" basis, but also the work is done to the same or even better professional level as their administrative assistant or personal secretary in the office. The key to landing these clients is to provide them the benefits you will give them. I'm going to give you a few tips, but feel free to to to my websites for additional information including a free brochure on landing clients.

1) Decide on your target market. Determine by your skills and experience who you want your clients to be. Who do you want to work with? Lawyers, doctors, authors, students, corporations, online shops, businesses, new businesses, real estate agents, insurance agents, teachers, florists, etc.
The list is endless.

2) A website is crucial. A very professional website. Everything you do you want to portray to that client -- when you work with me you get the BEST. If you don't know Front Page or web designing have someone create a site for you. You'd be amazed how reasonable it is. Plus, the more you do as far as providing your web designer with information, the less it costs.

Make sure you add in keywords-rich terms to get clients there. Keep in mind, when a potential client gets to your site you have 30 seconds to impress them.

3) Direct mail -- This works extremely well for landing local clients.
Compose a letter that tells them why working with you will make their business better. I have samples, I'd be happy to share. Whenever possible personalize it to someone's attention. I never recommend faxing these letters. You can mail them or a postcard. Follow-up. I'll often follow-up with a postcard three to four weeks after my letter went out.

4) Network -- Get listed on directories online. There are numerous VA directories. Often times they have listings for clients looking for someone to help out. Network locally as well. Get active on listserves as well where other VAs or word processors frequent. You might find subcontractors work there.

5) Yellow Pages -- Many put ads in the Yellow Pages. A simple business listing will suffice for now.

6) Writing articles and press releases. I saved the best for last. This is crucial for your success. You establish yourself as an expert and you would be amazed how clients will read your article or press release and then feel more confident working with you. Make sure to add all articles and press releases to your press page on your site.

Hope this helps! I wish you the very best of luck. Let me know if I can provide any additional assistance.


Diana Ennen
Author: Virtual Assistant the Series
Virtual Word Publishing
www.virtualwordpublishing.com
www.publicity-VA.com
(954) 971-4025

Q: I am currently a LPN in TN. I am also about to begin an online accounting course. My hope is to find employment from home so that I can stay with my newborn...any suggestions for someone with my specific skills? I don't know where to begin.
 

A:Hello, congratulations on your new baby and also your new venture!!
Some business ideas for you with your financial background:

For Seniors (my article) "Reprinted with permission from the February, 2006 issue of Home Business Magazine, an international publication available on newsstands, in major bookstores, and via subscriptions. Visit www.homebusinessmag.com for more information."

MEDICAL CLAIMS ASSISTANCE PROFESSIONAL
Seniors often overpay medical bills; because they do not understand the insurance labyrinth involved in the filing and tracking of insurance claims that accompany accidents and illnesses. Medical claims assistants examine and compare their clients’ medical records with medical bills to ensure their clients are charged correctly. These professionals sometimes work as advocates to overturn decisions denying clients’ claims. Health care providers also hire medical claims assistants to check if they have billed for all the services they provided.

Success Tips: You need a current knowledge of medical terminology, the regulations and procedures of Medicare, and private insurances. Your business will come from the referrals from satisfied clients; marketing your services directly to small medical offices, hospitals, senior centers; and networking with lawyers, bankers, accountants, and other professionals whose clients may need your expertise.

Resources:
http://www.medicalcodingandbilling.com/prof_associations.htm
Understanding Health Insurance: A Guide to Billing and Reimbursement by Jo Ann C. Rowell, Michelle A. Green, 2005.
**Many scams in this area, make sure you only deal with reputable agencies!

SENIOR CARE CONSULTANT
Senior care consultants are nurses, social workers, gerontologists, and other professionals with the credentials and experience in elder care and aging matters. They provide seniors, their adult children, or caregivers with information and recommendations for long-term health-care and living arrangements that best suit their clients’ needs, finances, and preferences. They help ensure their clients will have an on-going, optimum quality of life.

Success Tips: You should possess the qualifications, the understanding of elders’ needs, and a familiarity with community services and agencies for the aging, including knowing how to negotiate around the often-existing “red tape barriers” to obtain services for your clients. Business will primarily be from referrals from satisfied clients and the personnel of the social service agencies with which you will be working.

Resources:
National Association of Professional Geriatric Care Managers, 1604 N. Country Club RoadTucson, AZ 85716-310; www.caremanager.org/.
Complete Eldercare Planner: Where to Start, Which Questions to Ask, and How to Find Help, rev. ed. by Joy Loverde
Long-Term Care: How to Plan and Pay for It by Joseph L. Matthews

IN-HOME CARE (NON-MEDICAL) SERVICES
With the existence of in-home (non-medical) services that assist their clients with cleaning, shopping, running errands, and transportation, many retirees are opting to stay and live independently in their homes or apartments. In-home care specialists work with social services, family members or guardians to develop individualized programs to best manage and monitor their clients’ daily needs.

Success Tips: Education, training, and previous work experience with older populations is essential. Survey your community and potential clients to determine what types of non-medical services are most-needed. You can build a list of clients to personally assist on a regular or on an as-needed basis; or you can hire and direct other qualified caregivers. Check for local or state regulations and certifications you may be required to have.

Resources:
In-Home Care for Senior Citizens: A Bedside Companion by Shirley M. Baker-Davis
AgelessCheckers – www.agelesscheckers.com - Excellent (and reputable!!) Home-business opportunity that hires seniors to assist other seniors with non-medical services.

DAILY MONEY-MANAGERS
Seniors are often overwhelmed by the day-to-day money-managing tasks due to age-related disabilities or illness, or because of the death of a spouse—especially if it was the one who primarily managed a couple’s expenses. Daily money-managers supervise clients’ bill-paying tasks, balance their checkbooks, sort mail, and refer their clients to professionals such as accountants or tax preparers, when needed. Managers will also help their clients keep track of their scheduled appointments and engagements.

Success Tips: You will need money-management skills, and to develop a trustworthy reputation to build up a clientele that you will visit on a regular basis. Market your services to seniors and their adult children, as well as to bankers, financial planners, and others involved in managing the finances of older adults.

Resources:
American Association of Daily Money Managers, www.aadmm.com/, State College, Pennsylvania
Federal Deposit Insurance Corporation’s (FDIC) Article, “Financial Caregiving: A Survival Guide, www.fdic.gov/, dealing with money from a distance for a loved one.

NUTRITION CONSULTANT
With age, people often develop medical and physical conditions such as diabetes, heart disease, and other serious health concerns that require them to follow specific diets. Nutritional consultants educate their clients about the food and meal-planning regimens they need to follow while coordinating their efforts with the clients’ caregivers and their health care professionals’ recommendations.

Success Tips: Certification and licensing is required in most states for this profession. As a consultant, you can market your expertise by teaching classes, leading seminars at health fairs; writing articles; speaking to area organizations and seeking referrals from visiting nurses associations, hospice programs, and local health and aging departments.

Resources
American Dietetic Association www.eatright.org/ - information; online booklets on nutrition for older adults.
The American Dietetic Association’s Complete Food & Nutrition Guide by Roberta Larson Duyff
National Health Information Center - www.healthfinder.gov/

Nurse Entrepreneur
A group of nurses in my area started a successful business providing CRP and first aid courses to community groups and businesses’ employees. Here is an association to give you some ideas and networking opportunities with other self-employed nurses.

National Nurses in Business Association, Inc:
http://www.nnba.net/ - web site has a 13 page article on self-employment opportunities.


101 Best Wishes for Entrepreneurial Success!!

Priscilla Y. Huff
Author of 101 Best Home-Based Businesses for Women, 3rd ed., and The Self-Employed Woman’s Guide to Launching a Home-Based Business. She also sells start-up information (resources and articles) for over 100 home-small business ideas. Contact her at BestBiz4Me@earthlink.net for more information.

Q: I am a middle school teacher who would like to find a way to eventually stay home with my 21 month old twins. I have a master's degree in Instructional Design and Technology and my bachelors in Elem Ed K-9. I would love to teach online courses or develop web pages, or do research from home. I have the credentials for all of this but do not know where to start?? Thanks for your help
 

A:Hello,

Thank you for your question. You have several directions you can go to start a business or become a self-employed professional. It might be best to start your ventures on the side, part-time to (a) test your business idea and (b) and then build your business up to the point that you can financially take the leap to self-employment. You will have to really concentrate on time management, especially with twins; but if you prioritize your tasks, it is possible.

With your qualifications, here are some ideas you might consider:
With your educational background, you could subcontract your consulting, Web design or course proposals or online teaching
your school district
neighboring school districts or private schools
your undergraduate college or university
community colleges
the college or university where you received your Master's degree
homeschooling groups
educational tutoring services

See if any or all of these schools offer online courses for their students middle school; gifted students; homebound students; college courses, and so on that you could develop for them.

2) Become a certified business and you might qualify for contract educational online work with your state and/or federal government. Find a Women™s Business Development Center www.onlinewbc.gov or a U. S. Small Business Administration Small Business Development Center www.sba.gov/SBDC to find out more about certification and these centers also offer free or low-cost business start-up and management support. Search their Web sites for offices located near you.
Two more government Web sites with business information, articles, resources:
* www.sba.gov/women/ - SBA™ My Biz section for Women™s Business Programs
* www.sba.gov/training/courses.html - FREE online SBA startup, marketing, and management courses.

3) Work for educational publishers, writing online educational courses:
---As an educator, you already know the publishers of your students™ textbooks. Go to their Web sites and search for freelance employment; or search The Association of Educational Publishers**“ http://www.edpress.org/
http://teachonline.msu.edu/public/ - information

Two others:
-- www.WritersWeekly.com - e-zine for freelance writers and authors of all genres. Sign up for their weekly e-zine that has helpful articles and also a weekly listing of publishers or jobs, sometimes for educational writing. Check, too, classified Web sites like www.CraigsList.com for other opportunities.
**Please, note, professional and trade associations generally do not usually have business start-up information. However, they often have publications, member networking opportunities and additional information you may find helpful.

4) Apply to become an online course designer and instructor for online schools like Virtual High School - www.govhs.org/ - www.govhs.org/Pages/ContactVHS-Home

 

5) Start your own Web site and offer writing freelance services as well as designing and selling YOUR own courses:
Book: Essential Elements: Prepare, Design, and Teach Your Online Course (Atwood Publishing, 2002) by Cynthia McIntyre, Alese Smith and Bonnie Elbaum.


6) Information Specialist“ most information brokers, specialize in their professional fields or industry. See these Web sites, for example, for resources, publications.
*American Society for Information Science and Technology - www.asis.org/
*Association of Independent Information Professionals (AIIP) - www.aiip.org/index.html
*American Educational Research Association - www.aera.net/

7) Writing your own series of technology & design books for middle or grade school. See the latest Writer™s Market (www.WritersMarket.com), published by Writer™s Digest Books. It is an annual directory of publications and publishers. Make a list of the ones that match your credentials and interests and get a copy of their writer™s and author™s guidelines.

8) Web design business“
*HTML Writer™s Guild - http://www.hwg.org/*
International Web Masters Association - http://www.iwanet.org/
*Book: How to Start a Home-Based Web Design Business by Jim Smith
Ideally, you could combine ALL your teaching and technology experiences into a profitable œniche. Look first in your own field and contacts. Ask what courses are needed and see if you could offer an online course to fit potential customers™ needs.
I have given you a number of resources to explore. Now, you will have to do the research to look for potential customers for your business idea(s). This takes time, maybe a year or more, but statistics show that the better pre-business study an entrepreneur does before she starts a business or a self-employed venture, the more likely she is to succeed! If you have any additional questions, please feel free to contact me again!!

101 Best Wishes for Entrepreneurial Success!!

Priscilla Y. Huff
Author of 101 Best Home-Based Businesses for Women, 3rd ed., and The Self-Employed Woman’s Guide to Launching a Home-Based Business. She also sells start-up information (resources and articles) for over 100 home-small business ideas. Contact her at BestBiz4Me@earthlink.net for more information.

Q: I have been looking into starting a home-based business for some time now there seems to be more scams than real business opportunities. I am a mother of two and spend more time at work than I do with my own children.

My finances are tight and I cannot afford to make any less. I have been working in the financial field for 5 years now and would really like to be at home taking care of my children, instead of paying someone almost 1/2 of what I make to take care of them for me.

Please help!!

 

A:Hello,

Thank you for your question. Take heart! There are many mothers (and fathers) who wish they could work from home to be there with their families.

Unfortunately, cost-of-living wages have not kept up with inflation over the last 30 years; however many parents have decided to start a home business to bring in extra money and many have been able to go full-time.
Here are some suggestions:

Ask yourself these three questions:

a) Do I have the background, expertise, or experience to bring into this business?
Statistics show a better business success rate if the owner has previously worked in the industry or has the credentials to bring to a new venture. If you do not have the credentials or experience, see what education or training you need and if possible, work in the industry to get some hands-on knowledge.

b) Is there an existing market, a substantial number of potential customers to make my business profitable and (very important) will they be willing to pay the price I need to set to make a profit!!
Take the time to write a business plan and to conduct a thorough market research to see if you will have customers for your service or product and to determine if these customers are willing to pay the prices you need to have a profitable business. SCORE volunteers can help you write a business plan at no charge. Search for an office nearest to you at www.SCORE.org.
Take some courses, too, at a Women’s Business Development Center www.onlinewbc.gov; or a Small Business Development Center (SBDC) www.sba.gov/SBDC (search these sites for offices nearest to you).

c) Realistically, how much time and money can I afford to spend on this business at this time in my life?
Instead of working 9AM to 5PM, you are more likely to work 5AM to 9PM to get your venture going. Are you and your loved ones ready for this amount of time you will ask of yourself and your family to devote in order to launch your venture? Most home businesses (and many small ventures) are started on a part-time basis. Starting this way is usually less risky financially than going full-time and provides you the opportunity to test-market your goods and services and decide if this business idea is worth your investment of time and money.

Parents of young children most often work in blocks of time; and will have some sort of child care coverage when they are making important phone calls or need to work on a project. They will hire a mother’s helper to come into their homes; or start a neighborhood play group; or some other arrangement so they can concentrate on their business.

Some business ideas for you with your financial background:
1) Helping seniors manage their checkbooks and pay bills
2) Independent bookkeeper – get referrals from accountants to assist other home-business owners in keeping their accounts and sending out invoices and collecting payments.
3) Tax preparation Service – need some basic training and certification.
4) Financial planner – need a license

A good book to read to determine your career/business direction: Finding Your Perfect Work by Paul and Sarah Edwards.

101 Best Wishes for Entrepreneurial Success!!

Priscilla Y. Huff
Author of 101 Best Home-Based Businesses for Women, 3rd ed., and The Self-Employed Woman’s Guide to Launching a Home-Based Business. She also sells start-up information (resources and articles) for over 100 home-small business ideas. Contact her at BestBiz4Me@earthlink.net for more information.

Q: Hello There! I'm new at this. I'm a single mom and my finances are really tight. And, when I say tight...I mean it! I have been looking for a stay at home job for the past 2 years now. I haven't found the right business for me. They're always asking for money I don't have. I'm really not sure what I want to do.

I'm a certified nurse and also drive a forklift. I'm just tired of going in and out of jobs. Also, I don't get a chance to spend a lot of time with my kids. I'm also struggling with my bills, so if there is a program out there for me please let me know. And, if the cost is too much for me then I will have to put it on the back burner. I am registered with several survey companies and have asked about mystery shopping, but I think that is a scam.

Please help if you can!

A: Hello,

Thank you for your question. Here are some suggestions that I hope you will find helpful.

As far as what home-business I might recommend, that depends on your likes and dislikes, any experience, skills, and/or education you might already have that can assist you in a venture, and most importantly if there are any potential customers for your business idea. Visit your local library for books that you can read for some business ideas. Talk to other women who have started home or small businesses.

You will want to start something on a part-time basis, perhaps just a few hours a week, to see if your idea brings in any money. It is less risky this way.

If you are thinking of pursuing work-from-home opportunities, just be careful of SCAMS – especially any ones that ask for money to find paying jobs!!

There are also several people in my area that I know have jobs working for other businesses from home, and they found these jobs by asking around—friends, local business organizations like local Chambers of Commerce. For example,

One woman makes calls from home for a moving company to confirm times that the movers are coming for their clients, so she can be home for her daughter who has a learning disability.

One suggestion, too, is that with the growing number of senior citizens, many living by themselves at home, errand-type businesses and others that assist senior are growing rapidly in demand. For example, one service in my community, offers grown children of elderly individuals to simply telephone their elder parent on a daily basis to check on them. This gives the grown children peace of mind that someone is checking on their parent; and it provides some contact to the elderly persons. I just wrote an article for the print magazine, Home Business Magazine about 15 business ideas for serving seniors (Feb. 2006 issue) that should be available now.

Another idea: Many with a nursing background are starting various businesses. For example, a group of nurses in my area started a business providing CRP and first aid courses to community groups and businesses’
employees. Here is an association to give you some ideas and networking opportunities with other self-employed nurses.
National Nurses in Business Association, Inc.
PO Box 561081
Rockledge, FL 32956-1081
http://www.nnba.net/ - web site has a 13 page article on self-employment opportunities.

I would also recommend that you contact the nearest Women’s Business Development Center www.onlinewbc.gov; and/or a Small Business Development Center (SBDC) www.sba.gov/SBDC  (you can search these sited for offices nearest to you). These offices are supported in part by the U. S. Small Business Administration (SBA), and offer FREE or low-cost business start-up counseling and management courses.

Please feel free to contact me if you have additional questions or need specific information for a business idea you might like to pursue.


101 Best Wishes for Entrepreneurial Success!!

Priscilla Y. Huff
Author of 101 Best Home-Based Businesses for Women, 3rd ed., and The Self-Employed Woman’s Guide to Launching a Home-Based Business. She also sells start-up information (resources and articles) for over 100 home-small business ideas. Contact her at BestBiz4Me@earthlink.net for more information.

Q: Hi! I would like to know how I would go about finding small companies who need someone to do their billing for them. I would like to outsource what I have being doing for the pass 10 year. My company has been set up already but I don't know how I should go about drumming up some business.

Thanks
Sally

A: Dear Sally,

Congratulations on the launch of your new business venture!! Here are some suggestions:

Several years ago I wrote a feature about a young mother who started her own bookkeeping/business management business after she was tired of clearing only $20 a week from her job (that is after child care and other expenses).

She obtained some of her first clients from referrals from an accountant that she knew. The accountant referred her to primarily entrepreneurs that owned seasonal businesses—landscaping, concrete contractors, and other similar enterprises—especially those where their spouses handled the books!

She said the spouses were extremely happy that she did their spouse’s business books because it eliminated many family arguments!

She also trained her clients to use a popular bookkeeping software program to make her job (and their accountants’) easier and her clients’ bookkeeping more efficient. As her business grew, she expanded her business into offering additional business management services.

Some additional promotional ideas…
1) As mentioned, contact local accountants to see if they can give you potential client referrals.
2) Join your local business owners’ organization for networking opportunities.
3) Write a press release about the launch of your business and send it to your local media with your photo.
4) Write a basic business plan to determine exactly who your potential customers are; and send out post cards to them and follow-up with phone calls.
5) Carry your business cards with you at all times to hand out.
6) Handle the bookkeeping for a nonprofit organization for contacts and more referrals.
7) Host a workshop at a business conference on bookkeeping basics.

Know, too, that new business owners spend as much as 75% of their time in marketing. Once you get your first clients, deliver more than you promise them, and you will find your business will continue to grow through word-of-mouth praises!

Here are some experts’ Web sites for additional marketing tips:

Marketing & Publicity
www.yudkin.com - “Creative Marketing Solutions” by Dr. Marcia Yudkin

www.sethgodin.com/purple - Seth Godin, author of Purple Cow (excellent marketing book!)

www.gmarketing.com - Jay Conrad Levinson, “the Father of Guerrilla Marketing” books.
www.wilsonweb.com - “Web Marketing Today”
www.promoteyourself.com - Raleigh Pinskey (her book) 101 Ways to Promote Yourself

www.publicityhound.com - Joan Stewart, publicity expert – excellent articles, e-books, e-zine.
www.dobkin.com - web site of Jeffrey Dobkin, author of How to Market a Product for Under$500.
www.marketingpower.com - The American Marketing Association (AMA) – useful articles.
www.FrugalMarketing.com by Shel Horowitz – excellent money-saving tips.
www.MarketingInk.com - low-cost, high yield marketing strategies, effective for small, home-based businesses.
http://wdfm.com/ - Web Digest for Marketers, founder – Larry Chase – e-zine

I hope these ideas are helpful. Please keep us posted on your entrepreneurial journey!

101 Best Wishes for Entrepreneurial Success!!

Priscilla Y. Huff
Author of 101 Best Home-Based Businesses for Women, 3rd ed., and The Self-Employed Woman’s Guide to Launching a Home-Based Business. She also sells start-up information (resources and articles) for over 100 home-small business ideas. Contact her at BestBiz4Me@earthlink.net for more information.

 

Q: I run a home-based business online selling jewelry. How do I find
potential customers? How do I market my company on the internet?

Thanks,
Eugenia

A: Eugenia 

Congratulations on your online business. To build your customer base, you'll need to market your company online and off.

 In fact, traditional marketing methods can be quite effective for drumming up interest in your jewelry website. Since people like to touch and feel jewelry, perhaps you should exhibit at local crafts shows, where you can show off your wares and distribute marketing materials (such as brochures or sales sheets). You might also sponsor a jewelry show in your neighborhood (similar to what Pampered Chef or Tupperware does), or even at the PTA at your children's schools. Again, be sure to hand out plenty of marketing materials about your e-commerce site.  Another way to get attention is by donating your jewelry as a prize in a school event or charity auction.
 

As for online marketing, here are top moves that will get you exposure:

1)                          Get Noticed by the Search Engines: Make sure your site contains important keywords so people will find you when searching for jewelry.

2)                          Advertise with online directories or compatible websites. MompreneursOnline.com will soon be launching a new Mompreneur's Marketplace in time for the holiday season, and will offer advertising opportunities for a reasonable price. Also check out low-cost business listings, such as electronic yellow pages (www.yellow-pg.com), and directories  specific to your industry (www.bizweb.com).

3)                          Cross Promote. Search for sites that complement your product or service, and arrange to do link exchanges.

4)                          Send Press Releases.  As soon as you launch your website, write up a short press release to announce it. But don't stop there, continue to write releases. The holidays are a perfect time for offering special offers, or writing special-topic releases like "How to buy jewelry Online" or "Holiday Wish Lists."

 

Most importantly, forge alliances with other businesswomen online. Exchange links and information, and ask them to spread the word about your business. That's the best way to help your business grow. Good luck, and let us know how it goes!

 

Ellen Parlapiano and Patricia Cobe

Authors, Mompreneurs: A Mother's Practical Step-by-Step Guide to Work-at-Home Success and Mompreneurs Online.

www.mompreneursonline.com

Ellen Parlapiano
Writer/Speaker/Consultant
Co-author, Mompreneurs(R): A Mother's Step-by-Step Guide to Work-at-Home Success (revised edition Perigee, 2002) and Mompreneurs(R) Online (Perigee, 2001)
www.mompreneursonline.com

 

Q: I have spent my entire career working in Corporate America as a high level executive assistant, with a few other roles such as human resources manager and business manager.  I'm 41 and have a 2 year old child.  I want to do something different and creative in my life at this point. 

I have a deep love of fashion and the arts.  I also have a degree from FIT (Fashion Institute of Tech) which I never used professionally.  I would love to write a children's book but have no training there.  I would love more flexibility and a possibility to work from home.  I would love my own business.  I am definitely someone who is very money oriented and would need financial reward.  My biggest problem is figuring out WHAT TO DO exactly and WHERE TO BEGIN.  I currently work a 45 hour workweek and have a very hectic schedule. I'm finding trouble finding TIME to make my dream come true.  Can you offer any suggestions?  Thank you in advance.  And may we all live our dreams and not just dream about them!

A:

Hello, You are not alone in wanting to start a business and/or a new career. Almost three times as many women are starting businesses—many of whom are coming from the corporate world. In entering any new venture or path in your life, you will want to first take the time to thorough research the venture(s) that interest you. Do this by visiting web sites like HBWM for ideas and networking opportunities; reading publications like HomeBusiness Magazine www.homebusinessmag.com or the Crafts Report www.craftsreport.com (for business-minded artists and professional crafters), you can find these at a bookstore’s magazine section; talking to other entrepreneurs for ideas; researching industries, like the fashion industry that interest you; and then searching for profitable “niches,” untapped markets. Here are two books carried by

Barnes and Noble:

1. The Business of Fashion: Designing, Manufacturing, and Marketing by Leslie Davis Burns and Nancy O. Bryant.

2. Fashion Entrepreneurship: Retail Business Planning by Michele Granger & Tina Sterling.

Also the Professional Association of Custom Clothiers http://www.paccprofessionals.org/

 

When you have some ideas for a business, try starting it on a part-time basis to test the market, while you still have your regular job. To find time, though, out of your very busy schedule, you may have to prioritize the “essentials” in your life, and maybe give-up some other activities to find some time to devote to your business.

            Three considerations in starting a business:

1)      Do you have the expertise and/or training to apply to your business idea? If not, you may need more education or practical work experience.

2)      Is there a market for your business idea, or in-other-words is there a substantial number of potential customers willing to pay your prices for you to make a profit?

3)      Do you have enough time and money to realistically devote to this venture?

 

I suggest that you also visit a Women’s Business Development Center www.onlinewbc.gov or a Small Business Development Center www.sba.gov/SBDC or a local chapter of SCORE for free or low-cost business counseling and advice (visit these sites to find offices nearest to you).

 

Specifically: For fashion, many women have found unique fashion ventures “niches,” creating new lines of clothing or accessories; have become image consultants, for example. Study the market and demographics—for example pre-teen fashions are “hot” right now, and see what you can create to fit the age-sex group you are targeting.

 

To learn how to write a children’s book, you may want to join the - Society of Children's Book Writers & Illustrators http://www.scbwi.org/; or subscribe to the excellent newsletter, Children’s Writer www.childrenswriter.com; or see the book offerings of Writer's Digest Books that also publishes Children's Writer & Illustrator Market Guide (annual) www.writersdigest.com.

 

Please feel free to contact me if you have additional questions or need specific information for a business idea you might like to pursue.

 


Thank you for your question. 101 Best Wishes for Entrepreneurial Success!!

Priscilla Y. Huff
Author of 101 Best Home-Based Businesses for Women, 3rd ed., and The Self-Employed Woman’s Guide to Launching a Home-Based Business. She also sells start-up information (resources and articles) for over 100 home-small business ideas. Contact her at BestBiz4Me@earthlink.net for more information.

Q: My name is Anita, I am disabled with epilepsy that is uncontrolled. I left my wonderful job of being a dental assistant, insurance, front office work 7 yrs ago. I have searched the internet for something I can do at home on line or with very little travel. As I have to depend on my husband taking me since no longer able to drive. A lot looks great but again I don't have the money just to squander on a flight by night thing. I am not looking to get rich, just on my good days I want something to interact with people. Some of my own independence back again. I was the soul bread winner, I need a bit to offer.

Thank you,
Anita Shields

A: Hello Anita,

 

I am sorry to hear about your medical situation, however, it may hearten you to hear that many persons with disabilities or debilitating illnesses run successful part- and full-time ventures. Here are some suggestions:

1) First, go to these U. S. Small Business Administration (SBA) Web sites that list a number of entrepreneurial resources and helpful contacts for persons with disabilities:

http://www.onlinewbc.gov/docs/whats_new/DisabilitiesMain.html
http://www.onlinewbc.gov/docs/whats_new/DisabilitiesResources.html

2) Related to the SBA I would also recommend that you contact the nearest Women’s Business Development Center www.onlinewbc.gov; and/or a Small Business Development Center (SBDC) www.sba.gov/SBDC (you can search these sited for offices nearest to you).

These offices are supported in part by the U. S. Small Business Administration (SBA), and offer FREE or low-cost business start-up counseling and management courses.

3) Contact friends and former employers to see if they can recommend or refer you to jobs you can do from home like telephoning to confirm medical appointments or for other businesses that need to confirm delivery or repairpersons.

4) Contact your local business owner’s organization such as a Chamber of Commerce or a local chapter of the National Association of Women Business Owners (www.NAWBO.org) to see if they have telecommuting or work-from-home opportunities. For example, my sister-in-law who has a daughter with disabilities works from home, making calls for a nationwide moving company.

5) Explore computer-and online businesses such as becoming a Virtual Assistant or virtual receptionist. Some good books on these topics: Up Close and Virtual:
A Practical Guide to Starting Your Own Virtual Assistant Business by Diana Ennen and Kelly Poelker, 2nd ed.
http://www.allianceforvirtualbiz.com/upclose.html; and Starting an Online Business for Dummies, 3rd ed., by Greg Holden. If you like people, you could start a gift basket business out of your home How to Start a Home-Based Gift Basket Business by Shirley Fraiser,

(of course, first check with your city’s or township’s offices for any existing ordinances concerning operating a business out of your home or apartment).

6) You might also contact a local chapter of the Epileptic foundation http://www.epilepsyfoundation.org/ for information and networking with other individuals suffering from seizures. They may be able to provide you with some leads for income-making opportunities.

Above all—DO NOT pay ANY money for those ads for get-rich-quick scams!! It’s better to invest in yourself and your own plans.

Please feel free to contact me if you have additional questions or need specific information for a business idea you might like to pursue.

Thank you for your question. 101 Best Wishes for Entrepreneurial Success!!

Priscilla Y. Huff
Author of 101 Best Home-Based Businesses for Women, 3rd ed., and The Self-Employed Woman’s Guide to Launching a Home-Based Business. She also sells start-up information (resources and articles) for over 100 home-small business ideas. Contact her at BestBiz4Me@earthlink.net for more information.

Q: I am 60 years old and looking towards retirement in a couple of years. However, I still want to have an income and would like to start a home business that can be developed while I am looking towards retirement. I have looked on the internet and so many of these programs seem too good to be true and I am afraid that some of them are not ethical. I am bilingual English/Spanish and have years of experience in the area of education and cross cultural work. What's out there that I can trust?
 

A: Hello Maria,

 

Thank you for your question. Here are some suggestions:

1) With your background in education, in addition to being bilingual, you could certainly offer your own services as a consultant in the education field and/or business community, for nonprofit organizations, and for local, state, and governmental agencies. Contact your local business ownership organization such as your local Chamber of Commerce, as well as local chapters of such organizations as The National Association of Women Business Owners www.nawbo.org; or The U. S. Women’s Chamber of Commerce www.uswomenschamber.com for referrals.

An excellent book for starting a consulting business is *The Business of Consulting: The Basics and Beyond by Elaine Biech, Jossey-Bass Publishers

In your quest to find a legitimate venture, check these three EXCELLENT resources (search their sites to find offices located nearest to you) that offer free or low-cost business startup and management counseling services, courses, seminars (and sponsored in part and funded in part by the U. S. Small Business Administration-SBA): (1) Women’s Business Development Centers www.onlinewbc.gov; (2) Small Business Development Centers www.sba.gov/SBDC; and local chapters of SCORE www.score.org.

2) If you prefer to work at an in-home business, there are also a number of publishers, both educational and consumer who need bilingual writers, editors, fact-checkers and the like. To find such contract work, look in the 2005 Writer’s Market published by Writer’s Digest Books www.writersdigest.com for listings of publishers looking for writers, editors, and consultants. Subscribe to the excellent writer’s e-zine, www.WritersWeekly.com for weekly job postings for writers, as well as good tips on the business of writing.

3) For an online retail business – look in such books as Starting an Online Business for Dummies; or 101 Internet Businesses You Can Start from Home by Susan Sweeny; and I wrote a book, HerVenture.com

that has quite a few profiles of women who have/had Internet businesses. For home business ideas in general, check out Paul and Sarah Edwards’ book, Best Home Businesses for the 21st Century; and my book, 101 Best Home-Based Businesses for Women,3rd ed.

4) If you see a work-for-home opportunity advertised in the newspaper OR on the Internet, you know the adage: “If it sounds too good to be true, it IS.” And I will add that you should NEVER have to pay for information about a job or business opportunity. These web sites have information about many business scams: Better Business Bureau www.bbb.org, the Federal Trade Commission www.ftc.gov; and www.Fraud.org.

As I say over and over, invest in yourself, your abilities and your entrepreneurial dreams, not someone else’s!!


Thank you for your question. 101 Best Wishes for Entrepreneurial Success!!



Priscilla Y. Huff
Author of 101 Best Home-Based Businesses for Women, 3rd ed., and The Self-Employed Woman’s Guide to Launching a Home-Based Business. She also sells start-up information (resources and articles) for over 100 home-small business ideas. Contact her at BestBiz4Me@earthlink.net for more information.

Q: My husband and I want to start a family. I want to be able to stay at home with our kids, however, it is not possible for me not to work. I was wondering what is the best field to go in to in order to have a steady income and still be able to stay home? Stephany B.

A: Dear Stephany,

 

Home businesses can be divided into two categories: those that have a home-based office where the income activities are conducted primarily out of the home office such as service-type businesses – cleaning, errands, professional organizing, children’s party business and other similar ventures; and those home businesses where the income activities are conducted primarily in the office or home such as sewing services, computer and Internet businesses, production of arts, crafts or other small items, pet grooming, and the like.


Thus, you will want to research all the business ideas that you can that are primarily conducted from the home—look in books, this Web site, and talk with women who have these type of home businesses to get their feedback.
Then make a list of those that interest you the most and see if (1) you possess the skills to conduct this business; (2) write a business plan to see if you can afford to start such a business in terms of money and the time you have to invest; and (3) most importantly, see if a market (potential customers) exists that will bring in an income that will help support you and your family.

Be aware, too, that raising a family and a home-based business has its challenges. As you have learned on this Web site, you will have to “juggle”
your business hours and your family’s needs. Many home-based parents work in blocks of time throughout their day; and they have someone to be with their children when they are working, be it a spouse, neighborhood play group, or time when their children are in pre-school programs or even at child care centers a few hours a week.

The good news is that you can do the preliminary research now, before children, and even start your business on a part-time basis to get a firm customer base. Then it will be easier for you to make the transition from an employee to the owner of a profitable business. Statistics reveal that those who take the time to plan for their business are more likely to stay in business. A note of caution: be wary of those advertisements and television commercials that offer information about lucrative work-from-home opportunities. Most, if not all, are illegal scams. I say it is better to invest in yourself, your knowledge, and your entrepreneurial dream.

Thank you for your question. 101 Best Wishes for Entrepreneurial Success!!

Priscilla Y. Huff
Author of 101 Best Home-Based Businesses for Women, 3rd ed., and The Self-Employed Woman’s Guide to Launching a Home-Based Business. She also sells start-up information (resources and articles) for over 100 home-small business ideas. Contact her at BestBiz4Me@earthlink.net for more information.

Q: I am interested in starting my own home-based medical transcription business. Please tell me how to get clients for my venture. I have 2-1/2 years of experience in this field. Any help would be greatly appreciated!

Sincerely,
Arnold George

A: Dear Arnold George,

 

Thank you for contacting me. I am including the basic information that I also include in my book, "101 Best Home-Based Businesses for Women, 3rd ed.," at the end of this e-mail.

 

As with any business startup, you should write a business plan to help you assess the market potential (possible paying customers).

To look at business plan components, visit http://www.bplans.com/ and www.business-plan.com (software);
http://www.onlinewbc.gov/docs/starting/basics.html (basics of a business plan); or visit www.SCORE.org to find SCORE chapters near you, volunteers who can help you write a business plan.

After you write your plan, you will know which medical offices and institutions that you can market your transcriptionist services to. As far as pricing, you will have to find out the going rate in your area--and follow the pricing guidelines offered by the American Association for Medical Transcription www.aamt.org - this organization offers its members networking opportunities; plus it sells related materials that aid one in succeeding in this business.

With staff cutbacks in hospitals and medical facilities these days, one home business that is in demand is a medical transcription business.
Unfortunately, it is also one of the most often work-at-home business opportunities (along with medical billing) you see advertised in magazines. However this demanding medical services profession requires much more than just taking a correspondence course or buying the software.

According to the American Association of Medical Transcriptionists (AAMT)'s “Tip Sheet for Becoming A Self-Employed Medical Transcriptionist,” (SEE For More Information), a person needs to have a thorough background in medicine, English, medical-legal issues, transcription technology, ethics and business practices as well as work experience or externship in a medical setting under the supervision and direction of a qualified medical transcriptionist before thinking of becoming an independent medical transcriptionist.

Here are some further details:

Description: A medical transcriptionist is a medical language specialist who interprets and transcribes dictation by physicians and other healthcare professionals...” (in part from AAMT’s Model Job Description)

Pricing Guidelines: Follow industry recommended standards.

Essential Equipment: Computer, modem, printer, transcriber or transcribing unit with conversion capabilities to different sizes of audio tapes, word processing and specialized software, business line with answering capabilities, fax machine. Reference books, journals, pharmaceutical references and medical dictionaries and texts.

Marketing and Advertising Methods and Tips: Producing a high-quality product will give you